You may have heard the news this week that Manchester-based fashion brand Henleys is shutting all of its 18 stores across the UK and closing its retail arm with more than 200 job losses. The company, which in the past has been a firm favourite with chavs (am I allowed to say “chavs”? Is that derogatory? Ah well.), quite clearly thought social media could be part of its reputation management with its consumers.
On Tuesday, Henleys posted this on its Facebook page:
Well, that’s alright isn’t it? The chavs can still buy their luminous garments online.
Hang on a minute... Henleys – you did tell all your staff about what was happening and think about how they might have reacted to that status update, right?
Oh.
Perhaps some of your staff might have taken it alright though? Appreciated the fact you were using Facebook to tell the world where your at? What’s a-happening? What’s the 411? Yo yo. Keepin it real. Always look on the bright side of the Beetham Tower?
Ah.
Well, um, perhaps your staff can reflect on the good old days, the fun times they’ve had?
Hmmm. Not doing so well here.
At least you can still sell your quality garments to your customers.
Bugger.
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